The Instruments of Place Branding: How is it Done?
Place branding is the idea of discovering or creating some uniqueness, which differentiates one place from others in order to gain a competitive brand value. This article is not about the concepts or justifications but about how it is actually done at the local level, especially as part of broader c...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Lodz University Press
2009-09-01
|
| Series: | European Spatial Research and Policy |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/esrap/article/view/7820 |