Decoding Masculinity: An Analysis of Stuart Hall’s Reception Theory in BTS Music Videos and Its Impact of Consuming Buying on Indonesian Fans (2013–2021)
This study employs the Stuart Hall model to analyse masculinity representations in BTS music videos from 2013 to 2021, examining their impact on the purchasing behaviours of the band’s predominantly female Indonesian fanbase. Through qualitative analysis involving five female fans, the research focu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/24/shsconf_diges-grace2024_01006.pdf |