Parasocial relations and social media influencers' persuasive power. Exploring the moderating role of product involvement
Aiming to explore the process of social influence in the social media environment, this study addresses consumers' complex psychological processes, attitudes, and behaviors when interacting with social media influencers (SMIs). Our main objective is to explore the impact of follower status on p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-10-01
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| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691822002463 |