Perceived Corporate Reputation and Pride as Drivers of Frontline Employees’ Reputation Impact Awareness: Mediating Role of Job Satisfaction
Purpose – Service employees play a crucial role in creating and sustaining the reputation of service firms. Their attitudes and commitment to the firm are reflected in customers’ perceptions of quality and loyalty, which ultimately improve corporate performance. The aim of this study is to better un...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2019-01-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/337249 |