Market position of selected competitors of the Czech wine market

The paper tries to map the market position of eight competitors of the Czech wine market in the period 2001-2006. Authors use the Map of the Marketplace approach and compare key economic indicators - Relative Market Share and Return on Assets - of the selected firms. During the analyzed period, we c...

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Bibliographic Details
Main Authors: R. Kučerová, P. Žufan
Format: Article
Language:English
Published: Czech Academy of Agricultural Sciences 2008-07-01
Series:Agricultural Economics (AGRICECON)
Subjects:
Online Access:https://agricecon.agriculturejournals.cz/artkey/age-200807-0007_market-position-of-selected-competitors-of-the-czech-wine-market.php