Analysis of Gender Differences in Determining Online Purchase Decision-Making Style on Fashion Products in Padang City
Online shopping behavior refers to the process of purchasing products and services through the internet. Online Shopping is one of alternatives to purchase goods or services by men and women who are target market groups for marketers. Men and women tend to have different ways of thinking. The purpos...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Management Institute, Faculty of Economics, Universitas Andalas
2019-11-01
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| Series: | AMAR (Andalas Management Review) |
| Subjects: | |
| Online Access: | http://amareview.fekon.unand.ac.id/index.php/amar/article/view/7 |