Research on classification of e-commerce customers based on BP neural network
With the development of e-commerce technology, the relationship between enterprises and customers has been completely changed. The core management concept of enterprises has gradually transformed from ‘product-centred’ to ‘customer-centred’. Adopting effective methods to classify customers, implemen...
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| Format: | Article |
| Language: | English |
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Sciendo
2023-01-01
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| Series: | Applied Mathematics and Nonlinear Sciences |
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| Online Access: | https://doi.org/10.2478/amns.2022.1.00033 |