Ouverture de ‘Marketing Research and Global Markets’
Global markets express a new vision of market research and of marketing research, consistent with the information needs of complex organisations (generally network-based) working with several decision-making points (characterised by high-level delegations and responsibilities) and with very brief ac...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2003-06-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/index.php/sym/article/view/9301 |