Informing retention in longitudinal cohort studies through a social marketing lens: Raine Study Generation 2 participants’ perspectives on benefits and barriers to participation

Informing retention in longitudinal cohort studies through a social marketing lens: Raine Study Generation 2 participants’ perspectives on benefits and barriers to participation

Abstract Background Longitudinal cohort studies have made significant contributions to medical discoveries and provide the impetus for health interventions which reduce the risk of disease. Establishing and maintaining these cohorts is challenging and costly. While some attrition is unavoidable, mai...

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Bibliographic Details
Main Authors: Leesa Costello, Julie Dare, Manon Dontje, Leon Straker
Format: Article
Language:English
Published: BMC 2020-07-01
Series:BMC Medical Research Methodology
Subjects:
The Raine study
Longitudinal cohorts
Retention
Attrition
Participant experience
Social marketing
Online Access:http://link.springer.com/article/10.1186/s12874-020-01074-z

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http://link.springer.com/article/10.1186/s12874-020-01074-z

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