E-BRANDING vs. TRADITIONAL BRANDING
Television, radio and press for many years reigned supreme in the marketing market, and made it possible to reach out effectively to a wide audience. However, we are now observing a decreasing effectiveness of traditional forms of brand communication (communication through TV, in the press, on the r...
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| Format: | Article |
| Language: | English |
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Publishing House of Rzeszow University of Technology
2016-05-01
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| Series: | Modern Management Review |
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| Online Access: | http://doi.prz.edu.pl/pl/pdf/zim/208 |