E-BRANDING vs. TRADITIONAL BRANDING

E-BRANDING vs. TRADITIONAL BRANDING

Television, radio and press for many years reigned supreme in the marketing market, and made it possible to reach out effectively to a wide audience. However, we are now observing a decreasing effectiveness of traditional forms of brand communication (communication through TV, in the press, on the r...

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Bibliographic Details
Main Author:	Mateusz GRZESIAK
Format:	Article
Language:	English
Published:	Publishing House of Rzeszow University of Technology 2016-05-01
Series:	Modern Management Review
Subjects:	branding, e-branding, traditional branding, brand awareness, creating a brand
Online Access:	http://doi.prz.edu.pl/pl/pdf/zim/208

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