Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model
The present study aimed to evaluate and identify factors that impact the effectiveness of advertising for Tejarat Bank. To this end, mental involvements of the audience as well as message characteristics were analyzed using the concept of AISDALSLOVE model, which is a novel model for measuring the e...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2016-03-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_802_93877a3e33a100e6a1816b4504a97867.pdf |