Lead Users inside the Firm
The existence of lead users, who create commercially attractive innovations as users rather than manufacturers, has become apparent. However, since lead users are generally outside companies, it is difficult for a company to utilize them on a continuous basis. On the other hand, it has become clear...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2022-03-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/4/41_2022.023/_html/-char/en |