The Influence of Product Quality on Consumer Loyalty with Customer Satisfaction and Brand Trust as Mediating Variables (Case Research on Samsung Smartphone Consumers in Malang City)

Indonesian consumers want and demand to get good quality products, have a high awareness of their rights, and always express their interests and fight for their welfare so that the character of these consumers will encourage companies to work more efficiently and innovatively. This research aims to...

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Bibliographic Details
Main Authors: Rohmat, Sudarmiatin, Titis Shinta Dhewi
Format: Article
Language:English
Published: CV. AFDIFAL MAJU BERKAH 2022-08-01
Series:International Journal of Humanities Education and Social Sciences
Subjects:
Online Access:https://ijhess.com/index.php/ijhess/article/view/232