The Effect of Consumer-Retailing Emotional Attachment on Purchase Intention
The aim of current study is to investigate emotional attachment between consumer and retailer on the consumers' intention to purchase. Emotional attachment is the same passion to retail, positive assessment of the retail and expressed interest in sale. Statistical population of the Present stud...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2016-03-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_799_3f4e6f9eb2cadf5edfc5bd88d5c3ce5b.pdf |