Identifying Factors affecting team brand experience and sponsor brand experience in the Iranian Football League
Purpose: This research aimed to identify the factors affecting the team brand experience and sponsor brand experience in the Iran Football League.Method: In terms of exploratory-applied purpose, the present research is part of descriptive-survey research in terms of implementation method; In terms o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Mohaghegh Ardabili
2024-04-01
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| Series: | Research in Sport Management and Marketing |
| Subjects: | |
| Online Access: | https://rsmm.uma.ac.ir/article_2788_7b41d39c744012bd6e4a28a510e2d162.pdf |