Optimal decisions and channel coordination of a green supply chain with marketing effort and fairness concerns

This paper addresses the optimal decisions and channel coordination issues in a green supply chain composed of a socially responsible manufacturer and a fair-mined retailer, where the manufacturer invests in advanced facilities/technologies to improve green quality of products, and the retailer exer...

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Bibliographic Details
Main Authors: Huang Fuyou, Xiong Dan, Ma Chao
Format: Article
Language:English
Published: Sciendo 2023-07-01
Series:Applied Mathematics and Nonlinear Sciences
Subjects:
Online Access:https://doi.org/10.2478/amns.2022.1.00100