A Long-term View on the Business Model of Newspaper Publishing: International Comparison and Quantitative Modelling for Germany as Case in point
Although consequences are still debated, financials in several countries indicate that the traditional newspaper publishers’ business is not sustainable in the long term. To overcome speculation we built a quantitative model for newspapers’ profit margins to derive ten-year scenarios in a systematic...
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| Format: | Article |
| Language: | English |
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University of Westminster Press
2016-09-01
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| Series: | Westminster Papers in Communication and Culture |
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| Online Access: | https://www.westminsterpapers.org/article/id/212/ |