Do corporate social responsibility activities enhance customer satisfaction and customer loyalty? Evidence from the Saudi banking sector

Do corporate social responsibility activities enhance customer satisfaction and customer loyalty? Evidence from the Saudi banking sector

This study examines the influence of corporate social responsibility activities on customer satisfaction and loyalty in the Saudi banking sector. The quantitative method was adopted by conducting a web-based survey via e-mail and social media platforms. A convenience sample of 624 banking customers...

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Bibliographic Details
Main Authors: Shumookh Abdul Aziz Al-Ghamdi, Nada Saleh Badawi
Format: Article
Language:English
Published: Taylor & Francis Group 2019-01-01
Series:Cogent Business & Management
Subjects:
corporate social responsibility (csr)
customer satisfaction
customer loyalty
Online Access:http://dx.doi.org/10.1080/23311975.2019.1662932

Internet

http://dx.doi.org/10.1080/23311975.2019.1662932

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