Take it on the Chin! Advertising Acceptance on Mobile Platforms- A Review of Literature
This study consolidates existing literature through a systematic review to develop a comprehensive conceptual framework. This study followed Pollock and Berge’s (2018) six-stage systematic review methods to achieve the aims. We conducted a bibliometric and content analysis using 48 articles from six...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Karachi Institute of Economics and Technology
2022-06-01
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| Series: | Market Forces |
| Subjects: | |
| Online Access: | https://kiet.edu.pk/marketforces/index.php/marketforces/article/view/540 |