OBJETIVOS E MÉTODOS DE PREÇO NO VAREJO: ESTUDO NA ZONA SUL DE SÃO PAULO

OBJETIVOS E MÉTODOS DE PREÇO NO VAREJO: ESTUDO NA ZONA SUL DE SÃO PAULO

Retailers face a complex task in formulating prices strategies. While the goal of pricing is to lay down a general course of action, pricing methods are procedures which enable organizations to make their pricing decisions. The scope of this paper is to explore retail pricing goals along with the me...

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Bibliographic Details
Main Authors: Carlos Alberto Alves, Luis Fernando Varotto, Marcelo Neves Gonçalves
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2012-10-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Marketing
retail marketing
retail strategy
pricing objectives
pricing methods
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_0034-7590201200600002.pdf

Internet

http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_0034-7590201200600002.pdf

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