IMPLEMENTATION OF E-CRM IN MACEDONIAN COMPANIES

Customer Relationship Management (CRM) in the digital economy is a challenge for companies that operate in the new electronic environment. In fact, companies that use the internet as basic infrastructure for their operations must adapt and to be ready to respond to the growing challenges who are p...

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Bibliographic Details
Main Authors: MARGARITA JANESKA, DEJAN ZDRAVESKI, SUZANA TALESKA, LIDIJA VRSKOSKA
Format: Article
Language:English
Published: Academica Brâncuşi 2016-08-01
Series:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Subjects:
Online Access:http://www.utgjiu.ro/revista/ec/pdf/2016-04/02_Janeska,%20Zdraveski.pdf