A new approach to econometric modeling in digitized consumer behavior

A new approach to econometric modeling in digitized consumer behavior

Given how identifying motivational factors of online purchasing is critical to the success of online retailers, research on the antecedents of online customer experience (cognitive and affective experiential states) has attracted widespread attention. In this study, we conducted an extensive survey...

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Bibliographic Details
Main Authors: Valentin Marian Antohi, Monica Laura Zlati, Romeo Victor Ionescu, Nicoleta Cristache
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-11-01
Series:Frontiers in Psychology
Subjects:
online customer experience
econometric model
online purchase
cognitive states
affective states
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.940518/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2022.940518/full

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