GMO Turfgrass Introduction to the Market: Acceptance and Market Simulations for Connecticut Consumers
Using conjoint analysis and market simulations, the impact of the introduction of certified genetically modified organism (GMO)-free; GMO-free, not certified; and nonlabeled turfgrass was examined for Connecticut consumers. We categorized consumers into five distinct segments according to their pref...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Society for Horticultural Science (ASHS)
2021-06-01
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| Series: | HortScience |
| Subjects: | |
| Online Access: | https://journals.ashs.org/hortsci/view/journals/hortsci/56/7/article-p809.xml |