Social Media Marketing through Instagram and Repurchase Intention: The Mediating Role of Customer Engagement
In the digital era, the presence of social media has a strategic function in marketing that can be optimized to strengthen the company’s competitiveness. Besides having an essential role in promoting products and services quickly and massively, social media is also effective in building relationship...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2022-10-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/8576 |