Measuring Customer Experience in Select Rural Banks Through SERVQUAL
Improvement of every financial institution is based on the quality of service they provide. In the Philippines, most bank’s clients prefer financial institutions that render quality service. With resurgence of interest and need for effective delivery of service, this study aimed to determine the eff...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Industry and Academic Research Incorporated
2022-12-01
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| Series: | International Journal of Academe and Industry Research |
| Subjects: | |
| Online Access: | https://iiari.org/journal_article/measuring-customer-experience-in-select-rural-banks-through-servqual/ |