Influence of Label Design and Country of Origin Information in Wines on Consumers’ Visual, Sensory, and Emotional Responses

Influence of Label Design and Country of Origin Information in Wines on Consumers’ Visual, Sensory, and Emotional Responses

This study aimed to evaluate the influence of origin information on Pinot Noir wine labels using eye-tracking and its associations with purchase intent, and hedonic and subconscious emotional responses. Two studies were carried out on untrained university staff and students aged 20–60 years old. Stu...

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Bibliographic Details
Main Authors: Chang Liu, Chetan Sharma, Qiqi Xu, Claudia Gonzalez Viejo, Sigfredo Fuentes, Damir D. Torrico
Format: Article
Language:English
Published: MDPI AG 2022-03-01
Series:Sensors
Subjects:
provenance
logo
wine labels
eye-tracking
consumers’ acceptability
Online Access:https://www.mdpi.com/1424-8220/22/6/2158

Internet

https://www.mdpi.com/1424-8220/22/6/2158

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