Antecedents and consequences of impulse buying: a meta-analytic study
Purpose - The purpose of this paper is to propose a framework to distinguish between various types of antecedents and consequences of impulse buying. The authors tested it using a meta-analytical approach. Design/methodology/approach - The authors examined 12 databases and analyzed 178 relationships...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Emerald Publishing
2019-04-01
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Series: | RAUSP Management Journal |
Subjects: | |
Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/RAUSP-07-2018-0037 |