Agriculture of the Middle Participation in State Branding Campaigns: The Case of Kentucky
In the past decade, statewide agricultural branding campaigns have blossomed. Examining the case of the Kentucky Proud™ (KyP) program, this paper investigates the potential benefit of a state-level marketing strategy for the declining class of midsize farms, referred to as Agriculture of the Middle...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Lyson Center for Civic Agriculture and Food Systems
2016-10-01
|
| Series: | Journal of Agriculture, Food Systems, and Community Development |
| Subjects: | |
| Online Access: | https://www.foodsystemsjournal.org/index.php/fsj/article/view/400 |