Analysis of Online Transportation User Satisfaction Using the Customer Satisfaction Index (CSI) and Important Performance Analysis (IPA) Methods In Palembang City

The development of Information Technology today has brought many changes in various fields of human life. One of them is the field of transportation services.  The existence of online transportation is slowly shifting the use of conventional public transportation. Online Transportation is a transpor...

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Main Authors: Merry Agustina, Vivi Sahfitri
Format: Article
Language:English
Published: Informatics Department, Faculty of Computer Science Bina Darma University 2022-12-01
Series:Journal of Information Systems and Informatics
Subjects:
Online Access:http://journal-isi.org/index.php/isi/article/view/396
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author Merry Agustina
Vivi Sahfitri
author_facet Merry Agustina
Vivi Sahfitri
author_sort Merry Agustina
collection DOAJ
description The development of Information Technology today has brought many changes in various fields of human life. One of them is the field of transportation services.  The existence of online transportation is slowly shifting the use of conventional public transportation. Online Transportation is a transportation service that utilizes network technology, which is based on the internet network in carrying out all its transaction activities. The increasing number of users of online transportation services is an option for the public to use these services based on satisfaction with the services provided to their customers. This study aims to determine the level of satisfaction of online transportation users using the Customer Satisfaction Index (CSI) Method and the Importance Performance Analysis (IPA) method. The results showed that the level of user satisfaction measured by the CSI method showed a satisfaction index of 0.7728 or 77.28%, which means that the satisfaction index value of online transportation users is on the criteria of "Satisfied". Measurements using the IPA method show that there are three attributes that are at the top priority, seven attributes that need to be maintained, five attributes that have low priority and four attributes that have excess performance.
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spelling doaj.art-346d45e8b90d4e878b012b561dfc28862022-12-22T03:48:03ZengInformatics Department, Faculty of Computer Science Bina Darma UniversityJournal of Information Systems and Informatics2656-59352656-48822022-12-01441063107510.51519/journalisi.v4i4.396396Analysis of Online Transportation User Satisfaction Using the Customer Satisfaction Index (CSI) and Important Performance Analysis (IPA) Methods In Palembang CityMerry Agustina0Vivi Sahfitri1Universitas Bina DarmaUniverstitas Bina DarmaThe development of Information Technology today has brought many changes in various fields of human life. One of them is the field of transportation services.  The existence of online transportation is slowly shifting the use of conventional public transportation. Online Transportation is a transportation service that utilizes network technology, which is based on the internet network in carrying out all its transaction activities. The increasing number of users of online transportation services is an option for the public to use these services based on satisfaction with the services provided to their customers. This study aims to determine the level of satisfaction of online transportation users using the Customer Satisfaction Index (CSI) Method and the Importance Performance Analysis (IPA) method. The results showed that the level of user satisfaction measured by the CSI method showed a satisfaction index of 0.7728 or 77.28%, which means that the satisfaction index value of online transportation users is on the criteria of "Satisfied". Measurements using the IPA method show that there are three attributes that are at the top priority, seven attributes that need to be maintained, five attributes that have low priority and four attributes that have excess performance.http://journal-isi.org/index.php/isi/article/view/396online transportation, customer service index (csi), importance performance analysis (ipa)
spellingShingle Merry Agustina
Vivi Sahfitri
Analysis of Online Transportation User Satisfaction Using the Customer Satisfaction Index (CSI) and Important Performance Analysis (IPA) Methods In Palembang City
Journal of Information Systems and Informatics
online transportation, customer service index (csi), importance performance analysis (ipa)
title Analysis of Online Transportation User Satisfaction Using the Customer Satisfaction Index (CSI) and Important Performance Analysis (IPA) Methods In Palembang City
title_full Analysis of Online Transportation User Satisfaction Using the Customer Satisfaction Index (CSI) and Important Performance Analysis (IPA) Methods In Palembang City
title_fullStr Analysis of Online Transportation User Satisfaction Using the Customer Satisfaction Index (CSI) and Important Performance Analysis (IPA) Methods In Palembang City
title_full_unstemmed Analysis of Online Transportation User Satisfaction Using the Customer Satisfaction Index (CSI) and Important Performance Analysis (IPA) Methods In Palembang City
title_short Analysis of Online Transportation User Satisfaction Using the Customer Satisfaction Index (CSI) and Important Performance Analysis (IPA) Methods In Palembang City
title_sort analysis of online transportation user satisfaction using the customer satisfaction index csi and important performance analysis ipa methods in palembang city
topic online transportation, customer service index (csi), importance performance analysis (ipa)
url http://journal-isi.org/index.php/isi/article/view/396
work_keys_str_mv AT merryagustina analysisofonlinetransportationusersatisfactionusingthecustomersatisfactionindexcsiandimportantperformanceanalysisipamethodsinpalembangcity
AT vivisahfitri analysisofonlinetransportationusersatisfactionusingthecustomersatisfactionindexcsiandimportantperformanceanalysisipamethodsinpalembangcity