Tracing multisensory food experiences on Twitter

How a food, or a dish, is named and how its components and attributes are described can all influence the perception and the enjoyment of the food. Therefore, tracing patterns in food descriptions and determining their role can be of value. The aims of this study were the following: (1) to describe...

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Main Authors: Maija Kāle, Jurģis Šķilters, Matīss Rikters
Format: Article
Language:English
Published: Intellect 2021-10-01
Series:International Journal of Food Design
Online Access:https://www.ingentaconnect.com/content/10.1386/ijfd_00030_1
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author Maija Kāle
Jurģis Šķilters
Matīss Rikters
author_facet Maija Kāle
Jurģis Šķilters
Matīss Rikters
author_sort Maija Kāle
collection DOAJ
description How a food, or a dish, is named and how its components and attributes are described can all influence the perception and the enjoyment of the food. Therefore, tracing patterns in food descriptions and determining their role can be of value. The aims of this study were the following: (1) to describe the multisensory food experience as represented in microblog entries concerning food and drink on Twitter, (2) to provide an overview of the changes in the above-mentioned food representations during the period 2011–20, and (3) to contribute to a broader understanding of the human–food relationship as reflected on social media – in this case Twitter – and outline its potential utility for the research field of gastrophysics. The combinations of various multisensory attributes co-occurring in a tweet (which we term ‘collocations’) found in the Twitter corpus were examined through the categories of texture, colour, taste, smell/odour, shape and sound. We mapped the collocations of the 20–25 most frequently mentioned food items and their multisensory experience pairings over time. Such time-based knowledge led to a better understanding of the multisensory experience triggers as reflected on Twitter. By analysing the multisensory experience’s frequency of occurrence, we could conclude that the category of colour is the dominant one, while textural, olfactory and auditory collocations with food are rare. In most of the cases, food tweets appear to render a food experience ‘tasty’, ‘good’ and ‘interesting’.
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spelling doaj.art-346f9debe3b04dba87102e30f7010b7c2022-12-21T20:16:45ZengIntellectInternational Journal of Food Design2056-65222056-65302021-10-016218121210.1386/ijfd_00030_1Tracing multisensory food experiences on TwitterMaija Kāle0https://orcid.org/0000-0002-6951-9009Jurģis Šķilters1https://orcid.org/0000-0002-3235-970XMatīss Rikters2https://orcid.org/0000-0002-3530-6873University of LatviaUniversity of LatviaThe University of TokyoHow a food, or a dish, is named and how its components and attributes are described can all influence the perception and the enjoyment of the food. Therefore, tracing patterns in food descriptions and determining their role can be of value. The aims of this study were the following: (1) to describe the multisensory food experience as represented in microblog entries concerning food and drink on Twitter, (2) to provide an overview of the changes in the above-mentioned food representations during the period 2011–20, and (3) to contribute to a broader understanding of the human–food relationship as reflected on social media – in this case Twitter – and outline its potential utility for the research field of gastrophysics. The combinations of various multisensory attributes co-occurring in a tweet (which we term ‘collocations’) found in the Twitter corpus were examined through the categories of texture, colour, taste, smell/odour, shape and sound. We mapped the collocations of the 20–25 most frequently mentioned food items and their multisensory experience pairings over time. Such time-based knowledge led to a better understanding of the multisensory experience triggers as reflected on Twitter. By analysing the multisensory experience’s frequency of occurrence, we could conclude that the category of colour is the dominant one, while textural, olfactory and auditory collocations with food are rare. In most of the cases, food tweets appear to render a food experience ‘tasty’, ‘good’ and ‘interesting’.https://www.ingentaconnect.com/content/10.1386/ijfd_00030_1
spellingShingle Maija Kāle
Jurģis Šķilters
Matīss Rikters
Tracing multisensory food experiences on Twitter
International Journal of Food Design
title Tracing multisensory food experiences on Twitter
title_full Tracing multisensory food experiences on Twitter
title_fullStr Tracing multisensory food experiences on Twitter
title_full_unstemmed Tracing multisensory food experiences on Twitter
title_short Tracing multisensory food experiences on Twitter
title_sort tracing multisensory food experiences on twitter
url https://www.ingentaconnect.com/content/10.1386/ijfd_00030_1
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