Identification of optimum combinations of media channels for approaching COVID-19 vaccine unsure and unwilling groups in Japan

Summary: Background: Optimizing media campaigns for those who were unsure or unwilling to take coronavirus disease (COVID-19) vaccines is required urgently to effectively present public health messages aimed at increasing vaccination coverage. We propose a novel framework for selecting tailor-made...

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Main Authors: Daisuke Yoneoka, PhD, Akifumi Eguchi, PhD, Shuhei Nomura, PhD, Takayuki Kawashima, PhD, Yuta Tanoue, PhD, Michio Murakami, PhD, Haruka Sakamoto, PhD, Keiko Maruyama-Sakurai, MPH, Stuart Gilmour, PhD, Shoi Shi, PhD, Hiroyuki Kunishima, PhD, Satoshi Kaneko, PhD, Megumi Adachi, BN, Koki Shimada, PhD, Yoshiko Yamamoto, PhD, Hiroaki Miyata, PhD
Format: Article
Language:English
Published: Elsevier 2022-01-01
Series:The Lancet Regional Health. Western Pacific
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S266660652100239X