Identification of optimum combinations of media channels for approaching COVID-19 vaccine unsure and unwilling groups in Japan
Summary: Background: Optimizing media campaigns for those who were unsure or unwilling to take coronavirus disease (COVID-19) vaccines is required urgently to effectively present public health messages aimed at increasing vaccination coverage. We propose a novel framework for selecting tailor-made...
| Main Authors: | , , , , , , , , , , , , , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2022-01-01
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| Series: | The Lancet Regional Health. Western Pacific |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S266660652100239X |
| _version_ | 1818972576310886400 |
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| author | Daisuke Yoneoka, PhD Akifumi Eguchi, PhD Shuhei Nomura, PhD Takayuki Kawashima, PhD Yuta Tanoue, PhD Michio Murakami, PhD Haruka Sakamoto, PhD Keiko Maruyama-Sakurai, MPH Stuart Gilmour, PhD Shoi Shi, PhD Hiroyuki Kunishima, PhD Satoshi Kaneko, PhD Megumi Adachi, BN Koki Shimada, PhD Yoshiko Yamamoto, PhD Hiroaki Miyata, PhD |
| author_facet | Daisuke Yoneoka, PhD Akifumi Eguchi, PhD Shuhei Nomura, PhD Takayuki Kawashima, PhD Yuta Tanoue, PhD Michio Murakami, PhD Haruka Sakamoto, PhD Keiko Maruyama-Sakurai, MPH Stuart Gilmour, PhD Shoi Shi, PhD Hiroyuki Kunishima, PhD Satoshi Kaneko, PhD Megumi Adachi, BN Koki Shimada, PhD Yoshiko Yamamoto, PhD Hiroaki Miyata, PhD |
| author_sort | Daisuke Yoneoka, PhD |
| collection | DOAJ |
| description | Summary: Background: Optimizing media campaigns for those who were unsure or unwilling to take coronavirus disease (COVID-19) vaccines is required urgently to effectively present public health messages aimed at increasing vaccination coverage. We propose a novel framework for selecting tailor-made media channels and their combinations for this task. Methods: An online survey was conducted in Japan during February to March, 2021, with 30,053 participants. In addition to their sociodemographic characteristics, it asked the attitude toward vaccination and information sources (i.e., media channels) for COVID-19 issues. Multinomial logic regression was fitted to estimate the combinations of the media channels and their odds ratio (OR) associated with vaccination attitudes. Findings: The proportion of respondents who were unsure or unwilling to take the vaccination was skewed toward younger generation: 58.1% were aged under 35, while 28.1% were 65 years or older. Media channels such as “Non-medical and Non-TV” and “Non-medical and Non-government” were associated with the unsure group: OR (95% Confidence intervals, (CI)) = 1.75 (1.62, 1.89) and 1.53 (1.44, 1.62), respectively. In addition, media channels such as “Newspapers or the Novel Coronavirus Expert Meeting”, “Medical or Local government”, and “Non-TV” were associated with the unwilling group: OR (95% CI) were 2.00 (1.47, 2.75), 3.13 (2.58, 3.81), and 2.25 (1.84, 2.77), respectively. Interpretation: To effectively approach COVID-19 vaccine unsure and unwilling groups, generation-specific online and offline media campaigns should be optimized to the type of vaccine attitude. Funding: Funded by the Ministry of Health, Labour and Welfare of Japan (H29-Gantaisaku-ippan-009) and the Japan Agency for Medical Research and Development (AMED) (JP20fk0108535). |
| first_indexed | 2024-12-20T15:10:28Z |
| format | Article |
| id | doaj.art-3474f9026fc3422a921789f1a0863385 |
| institution | Directory Open Access Journal |
| issn | 2666-6065 |
| language | English |
| last_indexed | 2024-12-20T15:10:28Z |
| publishDate | 2022-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | The Lancet Regional Health. Western Pacific |
| spelling | doaj.art-3474f9026fc3422a921789f1a08633852022-12-21T19:36:20ZengElsevierThe Lancet Regional Health. Western Pacific2666-60652022-01-0118100330Identification of optimum combinations of media channels for approaching COVID-19 vaccine unsure and unwilling groups in JapanDaisuke Yoneoka, PhD0Akifumi Eguchi, PhD1Shuhei Nomura, PhD2Takayuki Kawashima, PhD3Yuta Tanoue, PhD4Michio Murakami, PhD5Haruka Sakamoto, PhD6Keiko Maruyama-Sakurai, MPH7Stuart Gilmour, PhD8Shoi Shi, PhD9Hiroyuki Kunishima, PhD10Satoshi Kaneko, PhD11Megumi Adachi, BN12Koki Shimada, PhD13Yoshiko Yamamoto, PhD14Hiroaki Miyata, PhD15Graduate School of Public Health, St. Luke's International University, Tokyo, Japan; Department of Health Policy and Management, School of Medicine, Keio University, Tokyo, Japan; Department of Global Health Policy, Graduate School of Medicine, The University of Tokyo, Tokyo, Japan; Tokyo Foundation for Policy Research, Tokyo, JapanDepartment of Health Policy and Management, School of Medicine, Keio University, Tokyo, Japan; Department of Global Health Policy, Graduate School of Medicine, The University of Tokyo, Tokyo, Japan; Center for Preventive Medical Sciences, Chiba University, Chiba, JapanDepartment of Health Policy and Management, School of Medicine, Keio University, Tokyo, Japan; Department of Global Health Policy, Graduate School of Medicine, The University of Tokyo, Tokyo, Japan; Tokyo Foundation for Policy Research, Tokyo, Japan; Corresponding author: Dr. Shuhei Nomura, PhD, Department of Health Policy and Management, School of Medicine, Keio University, 35 Shinanomachi, Shinjuku-ku, Tokyo 160-8582, Japan, Tel: +81-35363-3774Department of Health Policy and Management, School of Medicine, Keio University, Tokyo, Japan; Department of Global Health Policy, Graduate School of Medicine, The University of Tokyo, Tokyo, Japan; Department of Mathematical and Computing Science, Tokyo Institute of Technology, Tokyo, JapanDepartment of Health Policy and Management, School of Medicine, Keio University, Tokyo, Japan; Department of Global Health Policy, Graduate School of Medicine, The University of Tokyo, Tokyo, Japan; Institute for Business and Finance, Waseda University, Tokyo, JapanDepartment of Health Risk Communication, Fukushima Medical University School of Medicine, Fukushima, Japan; Division of Scientific Information and Public Policy, Center for Infectious Disease Education and Research, Osaka University, Osaka, JapanDepartment of Health Policy and Management, School of Medicine, Keio University, Tokyo, Japan; Department of Global Health Policy, Graduate School of Medicine, The University of Tokyo, Tokyo, Japan; Tokyo Foundation for Policy Research, Tokyo, JapanDepartment of Health Policy and Management, School of Medicine, Keio University, Tokyo, JapanGraduate School of Public Health, St. Luke's International University, Tokyo, JapanDepartment of Systems Pharmacology, Graduate School of Medicine, The University of Tokyo, Tokyo, Japan; Laboratory for Synthetic Biology, RIKEN Center for Biosystems Dynamics Research, Osaka, JapanDepartment of Infectious Diseases, St. Marianna University School of Medicine, Kanagawa, JapanDepartment of Ecoepidemiology, Institute of Tropical Medicine, Nagasaki University, Nagasaki, JapanDepartment of Global Health Policy, Graduate School of Medicine, The University of Tokyo, Tokyo, JapanDepartment of Health Policy and Management, School of Medicine, Keio University, Tokyo, JapanNational Center for Child Health and Development, Tokyo, JapanDepartment of Health Policy and Management, School of Medicine, Keio University, Tokyo, Japan; Tokyo Foundation for Policy Research, Tokyo, JapanSummary: Background: Optimizing media campaigns for those who were unsure or unwilling to take coronavirus disease (COVID-19) vaccines is required urgently to effectively present public health messages aimed at increasing vaccination coverage. We propose a novel framework for selecting tailor-made media channels and their combinations for this task. Methods: An online survey was conducted in Japan during February to March, 2021, with 30,053 participants. In addition to their sociodemographic characteristics, it asked the attitude toward vaccination and information sources (i.e., media channels) for COVID-19 issues. Multinomial logic regression was fitted to estimate the combinations of the media channels and their odds ratio (OR) associated with vaccination attitudes. Findings: The proportion of respondents who were unsure or unwilling to take the vaccination was skewed toward younger generation: 58.1% were aged under 35, while 28.1% were 65 years or older. Media channels such as “Non-medical and Non-TV” and “Non-medical and Non-government” were associated with the unsure group: OR (95% Confidence intervals, (CI)) = 1.75 (1.62, 1.89) and 1.53 (1.44, 1.62), respectively. In addition, media channels such as “Newspapers or the Novel Coronavirus Expert Meeting”, “Medical or Local government”, and “Non-TV” were associated with the unwilling group: OR (95% CI) were 2.00 (1.47, 2.75), 3.13 (2.58, 3.81), and 2.25 (1.84, 2.77), respectively. Interpretation: To effectively approach COVID-19 vaccine unsure and unwilling groups, generation-specific online and offline media campaigns should be optimized to the type of vaccine attitude. Funding: Funded by the Ministry of Health, Labour and Welfare of Japan (H29-Gantaisaku-ippan-009) and the Japan Agency for Medical Research and Development (AMED) (JP20fk0108535).http://www.sciencedirect.com/science/article/pii/S266660652100239XCOVID-19attitudes towards vaccinationsJapanpsychological dispositionsinformation source |
| spellingShingle | Daisuke Yoneoka, PhD Akifumi Eguchi, PhD Shuhei Nomura, PhD Takayuki Kawashima, PhD Yuta Tanoue, PhD Michio Murakami, PhD Haruka Sakamoto, PhD Keiko Maruyama-Sakurai, MPH Stuart Gilmour, PhD Shoi Shi, PhD Hiroyuki Kunishima, PhD Satoshi Kaneko, PhD Megumi Adachi, BN Koki Shimada, PhD Yoshiko Yamamoto, PhD Hiroaki Miyata, PhD Identification of optimum combinations of media channels for approaching COVID-19 vaccine unsure and unwilling groups in Japan The Lancet Regional Health. Western Pacific COVID-19 attitudes towards vaccinations Japan psychological dispositions information source |
| title | Identification of optimum combinations of media channels for approaching COVID-19 vaccine unsure and unwilling groups in Japan |
| title_full | Identification of optimum combinations of media channels for approaching COVID-19 vaccine unsure and unwilling groups in Japan |
| title_fullStr | Identification of optimum combinations of media channels for approaching COVID-19 vaccine unsure and unwilling groups in Japan |
| title_full_unstemmed | Identification of optimum combinations of media channels for approaching COVID-19 vaccine unsure and unwilling groups in Japan |
| title_short | Identification of optimum combinations of media channels for approaching COVID-19 vaccine unsure and unwilling groups in Japan |
| title_sort | identification of optimum combinations of media channels for approaching covid 19 vaccine unsure and unwilling groups in japan |
| topic | COVID-19 attitudes towards vaccinations Japan psychological dispositions information source |
| url | http://www.sciencedirect.com/science/article/pii/S266660652100239X |
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