Performing Detailed Diagnostics Using a Hypothesis Driven Approach
This paper is about understanding through deep market analysis what are the issues and opportunities in distribution. It highlights the detailed hypotheses driven ‘diagnostic’ framework to perform this analysis and shows the selling force role in successfully managing distribution excellence as a ch...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2012-11-01
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| Series: | Risk in Contemporary Economy |
| Subjects: | |
| Online Access: | http://www.rce.feaa.ugal.ro/sites/default/files/OlaruEpuran.pdf |