Persuasion in Messages

Specific contextual cues are added to media messages that persuade people to think one way or another about an issue and influence their actions. In this publication, you will learn the different ways that the mass media use persuasion and how persuasion encourages the audience to change their attit...

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Détails bibliographiques
Auteurs principaux: Laura Gorham, Ricky Telg, Tracy Irani
Format: Article
Langue:English
Publié: The University of Florida George A. Smathers Libraries 2013-09-01
Collection:EDIS
Accès en ligne:https://ojs.test.flvc.org/edis/article/view/121117