PENGARUH CUSTOMER ORIENTATION DAN COMPETITIVE ORIENTATION TERHADAP CUSTOMER SATISFACTION MELALUI SALESPERSON CUSTOMER ORIENTATION
The empirical investigation examines the influence of customer orientation and competitive orientation to customer satisfaction mediating with salesperson customer orientation in Smart Telecom company. The objective of this research was investigated the influence of customer orientation and competit...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Serang Raya, Faculty of Economics and Business, Management Study Program
2017-09-01
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| Series: | Sains Manajemen |
| Online Access: | https://e-jurnal.lppmunsera.org/index.php/SM/article/view/291 |
| Summary: | The empirical investigation examines the influence of customer orientation and competitive orientation to customer satisfaction mediating with salesperson customer orientation in Smart Telecom company.
The objective of this research was investigated the influence of customer orientation and competitive orientation to customer satisfaction mediating with salesperson customer orientation in Smart Telecom company.
The design of this research using hypotheses testing in the influence of customer orientation and competitive orientation to customer satisfaction mediating with salesperson customer orientation in Smart Telecom company came from of 300 customers as respondent drawing on influence marketing literature, the authors empirically test a model was Pearson coefficient correlation and AMOS with SEM methods.
The result of this research conclude that there are influences of customer orientation and competitive orientation to customer satisfaction mediating with salesperson customer orientation in Smart Telecom company. The effects of customer orientation and competitive orientation to customer satisfaction in customer are also verified |
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| ISSN: | 2622-0377 2443-0064 |