Filmmakers as Social Advocates—A New Challenge for Issues Management: Claims-making and Framing in Four Social Issue Documentaries

This study examines the rise of the social issue documentary film as a medium deserving serious attention by issues managers. After tracing the development of the genre, the papers argues that commercial filmmakers serve as important secondary advocates for causes through highly visible, commerci...

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Bibliographic Details
Main Authors: Mechelle Martz-Mayfield, Kirk Hallahan
Format: Article
Language:English
Published: Insitute for Public Relations 2009-09-01
Series:Public Relations Journal
Online Access:https://prjournal.instituteforpr.org/wp-content/uploads/Filmmakers-as-Social.pdf