Pengaruh Dukungan Endorser Dan Brand Familiarity Terhadap Perception Of Purchase Risk Dan Dampaknya Pada Niat Beli Produk Brand Extension
At this time, the firms faced tight competition. The firms expected to manage the resources possessed to be able to win the competition. One method used to develop the brand with the expansion of related or unrelated to the parent brand. This strategy is done by utilizing the parent brand advertisin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2016-10-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/2707 |