Awareness of, and participation with, user-created alcohol promotion, and the association with higher-risk drinking in young adults

User-created alcohol promotion refers to the content distributed through new media which intends to promote consumption, but independent of commercial digital marketing. This study explores exposure to such user-created alcohol promotion and the association with higher-risk drinking in a sample of...

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Bibliographic Details
Main Authors: Nathan Critchlow, Crawford Moodie, Linda Bauld, Adrian Bonner, Gerard Hastings
Format: Article
Language:English
Published: Masaryk University 2017-07-01
Series:Cyberpsychology: Journal of Psychosocial Research on Cyberpspace
Subjects:
Online Access:https://cyberpsychology.eu/article/view/7072