Rebranding the Serbian Armed Forces
The power of brands is very high, so it is important to know how they work; how they are managed; how they are created and maintained; why some are successful, and others are not. However, branding is not just about function, presence or visibility; emotional connection with people is of paramount i...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ministry of Defence of Serbia - Military Publishing House, Belgrade
2014-01-01
|
| Series: | Војно дело |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0042-8426/2014/0042-84261403197D.pdf |