Effects of Stores’ Environmental Components on Chinese Consumers’ Emotions and Intentions to Purchase Luxury Brands: Integrating Partial Least Squares-Structural Equation Modeling and Fuzzy-Set Qualitative Comparative Analysis Approaches

Effects of Stores’ Environmental Components on Chinese Consumers’ Emotions and Intentions to Purchase Luxury Brands: Integrating Partial Least Squares-Structural Equation Modeling and Fuzzy-Set Qualitative Comparative Analysis Approaches

PurposeDrawing upon the stimulus-organism-response (S-O-R) model, this paper aims to investigate the effects of stores’ environmental components (i.e., lighting, cleanliness, scent, design, layout, music, and employee interaction) on Chinese consumers’ emotions and intentions to purchase luxury bran...

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Bibliographic Details
Main Authors: Shaohua Yang, Salmi Mohd Isa, Hongyan Wu, Ramayah Thurasamy, Xi Fang, Yedan Fan, Danping Liu
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-04-01
Series:Frontiers in Psychology
Subjects:
luxury brand
stores’ environmental components
consumers’ emotions
fsQCA
Chinese consumers
PLS-SEM (partial least squares-structural equation model)
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.840413/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2022.840413/full

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