Achievement of sustainable environment through effectiveness of social media in Z generation of China.

Social media is emerged as a powerful communication tool over the past ten years. The Z generation's green buying habits and purchase intentions are being reshaped by social media, which is helping to advance the development of a sustainable environment. The consumption of non-organic products...

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Bibliographic Details
Main Authors: Bing Chen, Ghulam Rasool Madni
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2023-01-01
Series:PLoS ONE
Online Access:https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0292403&type=printable