The effect of sustainability on customers’ intention to buy from an online group-buying website
Online group buying emerged as one of the most successful online business models. Online group buying refers to the online buying community's purchase of products and services significantly reduced from the regular retail price. According to previous studies, many factors can affect purchase in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Iran University of Science & Technology
2023-12-01
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| Series: | International Journal of Industrial Engineering and Production Research |
| Subjects: | |
| Online Access: | http://ijiepr.iust.ac.ir/article-1-1724-en.pdf |