Developing a new product development & launch process. Case: pharmaceutical market
Projects on development and a conclusion of new products to the market remain one of the most demanded in practice of the modern companies. In case of their successful realization the companies manage to increase significantly a market share, to attract new consumers, to raise level of the innovativ...
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| Format: | Article |
| Language: | Russian |
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Real Economics Publishing House
2018-07-01
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| Series: | Стратегические решения и риск-менеджмент |
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| Online Access: | https://www.jsdrm.ru/jour/article/view/771 |