An FMCDM approach to purchasing decision-making based on cloud model and prospect theory in e-commerce

An FMCDM approach to purchasing decision-making based on cloud model and prospect theory in e-commerce

This paper presents a fuzzy multi-criteria decision-making (FMCDM) approach based on cloud model and prospect theory. In addition, a reference point selection method is developed according to the evaluations of the potential customer or similar consumers regarding certain items. An example of purcha...

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Bibliographic Details
Main Authors: Hong-yu Zhang, Rui Zhou, Jian-qiang Wang, Xiao-hong Chen
Format: Article
Language:English
Published: Springer 2016-08-01
Series:International Journal of Computational Intelligence Systems
Subjects:
Purchasing decision-making
cloud model
prospect theory
reference point
Online Access:https://www.atlantis-press.com/article/25868719/view

Internet

https://www.atlantis-press.com/article/25868719/view

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