Customer Satisfaction in Life Insurance Market in Mizoram

This study is based on a customer survey which was limited to the policyholders of the Life Insurance Corporation of India (LIC) belonging to Mizoram, a small State of Northeast region in India. The main purpose of the study is to understand the perceptions and satisfactions of the LIC customers in...

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Bibliographic Details
Main Authors: Laishram Gyanendra Singh, N. V. R. Jyoti Kumar
Format: Article
Language:English
Published: Mizoram University 2015-06-01
Series:Mizoram University Journal of Humanities & Social Sciences
Subjects:
Online Access:http://mzuhssjournal.in/images/resources/v1n1/singh.pdf