Consumer Behaviour of "Young Adults" as a Determinant of the Development of Product Innovation
Consumption patterns and related consumer behaviour are changing alongside the development of globalization and computerization processes. These changes force companies to take special care of their own innovativeness. The aim of this article is to present changes in the consumer behaviour of the &q...
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| Format: | Article |
| Language: | English |
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The Bucharest University of Economic Studies Publishing House
2019-11-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2019/ETIMM_V01_2019_59.pdf |