The relationship between new product creativity components and purchase intention and the mediating impact of perceived values: a study of consumers in Ho Chi Minh city
This study aims to extend creativity literature based on consumers’ perspective by examining empirically the effects of new product creativity dimensions of novelty and meaningfulness on consumers’ purchase intention with the mediating roles of perceived values, consisting of perceived hedonic value...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2022-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2112357 |