FINANCIAL AND MARKETING PERSPECTIVE OF A COMPANY ACCORDING TO THE CONCEPT OF STRATEGIC BALANCE SCORECARD

FINANCIAL AND MARKETING PERSPECTIVE OF A COMPANY ACCORDING TO THE CONCEPT OF STRATEGIC BALANCE SCORECARD

Balance scorecard was created in the 1990’s and it represents one of the most significant management ideas with the possibility of application in private, public and non-profit sector. It was created in need to respond to demands of intangible assets measurements which participate with more tha...

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Bibliographic Details
Main Authors: Jugoslav Aničić, Vesna Petrović, Dušan Aničić
Format: Article
Language:English
Published: Faculty of Applied Management, Economics and Finance – MEF, Belgrade, University Business Academy in Novi Sad 2016-01-01
Series:Journal of Process Management and New Technologies
Subjects:
Balance Scorecard
intangible assets
financial perspective
strategy
Online Access:http://www.japmnt.com/images/Volume%204/Issue%201/2-financial%20and%20marketing%20perspective%20of%20a%20company%20%20%20according%20to%20the%20concept%20of%20strategic%20balance%20scorecard.pdf

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http://www.japmnt.com/images/Volume%204/Issue%201/2-financial%20and%20marketing%20perspective%20of%20a%20company%20%20%20according%20to%20the%20concept%20of%20strategic%20balance%20scorecard.pdf

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