AUTOMOTIVE MARKET- FROM A GENERAL TO A MARKET SEGMENTATION APPROACH
Automotive market and its corresponding industry are undoubtedly of outmost importance and therefore proper market segmentation is crucial for market players, potential competitors and customers as well. Time has proved that market economic analysis often shown flaws in determining the relevant mark...
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| Format: | Article |
| Language: | English |
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University of Bacău
2013-12-01
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| Series: | Studies and Scientific Researches: Economics Edition |
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| Online Access: | http://sceco.ub.ro/index.php/SCECO/article/view/192 |